Welles Crowther, often called “The Man in the Red Bandana,” was a true hero of 9/11. A 24-year-old equities trader working on the 104th floor of the South Tower of the World Trade Center, Welles demonstrated remarkable courage and selflessness in the face of unimaginable tragedy.
From a young age, Crowther had a passion for helping others. He volunteered as a firefighter in his hometown of Nyack, New York, and his training and instincts as a firefighter would play a crucial role on September 11, 2001.
When the plane hit the South Tower, Welles was on a high floor. He quickly made his way to safety, but instead of saving only himself, he returned to the chaos to help others. Wearing a red bandana—a signature item he had carried since childhood to honor his father—Welles became a beacon of hope for those trapped and injured. Survivors later recounted how he appeared out of the smoke and flames, directing them to safety, carrying some, and escorting others down to lower floors where firefighters could help.
Welles is credited with saving at least a dozen lives, repeatedly going back up the stairs to bring more people to safety. His final moments were spent helping others, as he never made it out of the building before it collapsed.
Months after 9/11, his family learned of his heroism through survivors’ accounts of “the man in the red bandana” who had saved them. His bravery has since become a symbol of selflessness and courage. His story is a powerful reminder of the extraordinary impact one person can have, even in the darkest of times.
Each year, Welles Crowther is remembered and honored, not just for his sacrifice, but for embodying the spirit of compassion, courage, and service. The legacy of “The Man in the Red Bandana” continues to inspire people around the world.
Because We Care® Life is Better 